About ASA

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Drawing on the science of positive psychology and from over two decades of coaching and training experience, ASA’s practical, three-step coaching process can transform a dedicated learner into a star performer.  Research shows that people who use their strengths daily are six times more likely to be engaged. Focusing on strengths rather than on correcting weaknesses results in greater energy, enthusiasm and fulfillment. Our offerings will bring out the best in you and in those you seek to positively influence!


Our coaching process applies whether you lead others or simply want to increase your own personal effectiveness:

  • Explore your strengths, how strengths have enabled prior success, and learn to recreate success at will!
  • Empower your strengths with sustainable motivation and set STRONG Goals©!
  • Engage your strengths consistently and leverage the principle of positive progression!